4 Packaging lama thil siam chhuah dan tur ruahmanna siam! Nei!

Consumer-te mit lak dan hi brand eng pawhin an mumang a ni. Product packaging hian consumer te mithmuhah second hnih chauh aesthetic time a nei tlangpui a, he hun laihawl vel a thil siam hi an en reng a nih chuan customer ten i product an ngaihven tih a tilang bawk. Vawiin hian Nancy Deal of Deal design strategy chak tak, khawvela packaging design agency hriat hlawh tak, well-kan hriat lar tak chu ka rawn share ve dawn a ni.

1. Less chu a tam zawk .

Less tih concept hi mipui zahawmte chuan an pawm tlem hle. Mahse, savvy packaging designer-te chuan Bauhaus-a less-than-Multi-concept chu retail packaging design-naah an hmang a. Less is multi-chuan thil lei duhtute’n an thil siam an hman lohna leh an ngaihven lohna chu a chinfel sak a ni.

Packaging avanga visual bombardment lo awm hian dawr neitu pangngai te chu i thil siam chu second hnih chhung atan a pe ang a, chu chu a bul hnaia thil siamin a rawn hruai hmain a ni ang. Chutiang hun rei lo te chhung chuan i thil siam hlawkna danglam bik pek dan tur leh dawr neitute hnena lei a pawimawh chhan hrilh theih dan tur.

He hna harsa tak hi tihhlawhtlin theih nan hian packaging designer te hian marketing team te nen an thawh dun a ngai fo thin. Packaging designer chuan content a hmuh chuan, detail tinte contribution chu space awmsaah a tam thei ang bera hman theih turin font size chu number khatah an default nghal tur a ni.

Packaging designer thiam tak takte chuan team-a lehkhabu ziaktu hlawhtling tak takte chu retail product packaging-a "less is more" method hmang turin an fuih tur a ni.

He method thupui ber chu 2 dan a ni:

1. Shopper chuan second hnih chhunga thil hmuh theih thlalak leh thuziak thupui pawimawh zawng zawng chu a pum puiin a la lut thei a nih chuan, an thil siamin a pek theih hlutna chu an hrethiam kim vek tih an ring tlat a, a awlsamna leh a hriatthiam dan pawh an hrethiam vek tih an ring tlat a ni.

2. Shoppers te chuan products hriatthiamna hun tam zawk an hman a ngai a nih chuan hun an ni nghal tur a ni-consuming a, i products te chu paih chhuah a nih a rinawm.

The philosophy of less is more hian i thlan hmasak theihna chance a tipung ang a, potential customer te chu product lei tak takah a chantir ang.

2. Touchibility .

Customer te tan chuan product packaging hi a buaithlak hle. Packaging tel lo chuan dawr neitute chuan an thil lei hmain an thil siam chu an inzawm kim thei a, an rim thei a, an ei thei bawk a, an test thei bawk.

Area leh clear window a cut a, consumer-te’n product direct-a an biak theihna chuan hralhna a tipung thei a ni.

He packaging strategy hian customer-in hriat loh a hlauhthawnna chu a ti bo a ni: product chu eng ang nge a nih? Engtin nge a awm? A rawng hi packaging-a kan hmuh ang chi hi a ni tak tak em? Customer ten an lei hmaa an thil siam an tawn theih chuan hlauhna zawng zawng chu tihbo vek a ni ang.

Chuvangin, products te hi a thlum, a khawih, a texture, a material leh a functional experience te chu customer te inpawhna kaihhruaina kawng tha tak a ni.

I inhmachhawn a, a packaging a ti awlsam a, customer leh product te chu direct contact nei turin a siam bawk.

3. Mihring nihna danglam bik .

Retail shelf-ah chuan thil lei duhtute’n thil siam class an ngaihtuah chuan an mit chuan rang takin shelf-te chu an scan a, thil siam tam tak chu hmuh theih leh sensory storm hmangin an teh a ni.

Mahse, thil lei duhtu subconscious chuan thil pahnih chauh an zawng a:

1. An thil siam hi an hre chiang hle.

2. A ang chi thil tam takah chuan thil thar danglam tak tak:

Shoppers repurchasing atan chuan an thil hriat chhuah te an ngaihtuah ber thin. A hmaa duhthlan tur an hriatte chu an hre chiang a, lei leh an duh bawk. Mahse, subconscious hian thil thar enchhin a duh reng a ni.

Hei hi packaging designer mamawhna chuan hun remchang a ngaih pawimawh berna hmun a ni: customer ngaihvenna chu design style danglam tak hmanga lak chhuah a ni.

Mahse, designer-te chu rilru kal danah an tang fo va, hruaitu anga industry trend chu huaisen taka kaihruai ai chuan zuitu nih an duh zawk thin. Entirnan, inelna neitu dang pathumte chuan blue chu main packaging color atan an hmang a nih chuan designer thenkhat chuan chutiang chu a ni tur niin an ngai.

Chuvangin, a style thlak danglam tum leh danglam bik nih tum ngam, awlsam taka thlak danglam thei lo conservative school thar i ni em?

4. Customer te hip theih nan appearance target a ngai a ni .

Nightclub emaw bar emaw hmangin kan party thei vek. Retail shelf-a mimal inzawmna version ang mai a ni. Mipa leh hmeichhia te chu an inhmukhawm a, an hmel lan dan, an taksa lam hawi leh thil dang chiang lo tak tak an teh a, a tawpah chuan a inmil ber an hmu chhuak thin.

Hei hi a chunglam a ni tih chu a chiang a, mi dang hmel lan dan hmangin tumahin an hrethiam tak tak thei lo. Mahse, kum 21-hmeichhe kum 21-hmeichhe kum leh mize inang chiah zawng ṭhin ang chiah hian, dawr neitute chuan an rilru leh an mizia rilru hneh thei tur thil an zawng a ni:

Target loh product te chu a tawpah chuan tumah awmze nei lo an ni. Consumer chu hmeichhe naupang a nih chuan natural packaging materials leh lively colors hmangin a lar zawk ang. I target customer chu middle-Ageed Male a nih chuan font lian zawk hmang ngei ang che, leh direct-a product advantage te hriattir la, product hralhna a pui ang.

Product packaging hi customer te tan product hriatthiam dan dik ber pakhat a ni a,

Chuvangin packaging design pawimawhna chu self-a chiang hle.

"Package design hi a lang chiang lo nain a hlutna a awm lo "