Engtin nge thil siamte marketing power chu packaging hmanga tihpun theih ang?

American industrial design guru Mr. Rando chuan designer tha tak chu psychologist thiam tak a nih a ngai a ni a ti. Packaging design idea chu consumer-centric a ni tur a ni a, consumer-te rilru lam mamawh tihchak leh tihhlawhtlin tum tur a ni.

Consumer Buying Motivation: Consumer-te’n thil an lei hian thil hriatthiamna kalphung chuan stage pasarih a huam a, chungte chu: ngaihvenna, ngaihvenna, inzawmna, duhna, tehkhin dan, innghahna leh thiltih te an ni.

Attention Stage: Consumer chu item-a dawrah a lut tih ngaihdan hmasa ber. Pattern te chu a sharp a, thumal a langsar a, a rawng pawh a langsar hle a, visual impact na tak nei packaging hian hun rei lo te chhungin consumer te mit a la thei bawk.

Interest stage: Consumer hrang hrangin style hrang hrang an nei a. Style hrang hrang nei consumer te tan chuan color, shape, text, pattern, etc. lam atanga tan an ni a, consumer hrang hrang emaw art emaw retro emaw wild product packaging emaw nena inhmuhna tur style hrang hrang an design thin.

Associate stage: 1.1.Packaging a awm em .Novelty, distinctiveness leh gracefulness hi consumer-te association hautak tak takte thlen awlsam a ni.

Desire Stage: Sight, hriatna, rim, ei leh in leh khawih ang chi kawng hrang hrang hmangin consumer-te hip. Quality tha tak, man tlawm, hman awlsam leh a pianzia mawi tak nen chuan consumer te a ti lawm ang a, consumer te lei duhna a tichak bawk ang.

Comparison Stage: Consumer-in a tehkhin theih leh a thlan theih nan, a pianzia, a rawng, a thlum, a thawh dan leh a hman dan te a lantir a, chu chu consumer-in a tehkhin theih nan a ni. Consumer-te chuan he stage zawhah hian lei leh lei loh tur an rel tlangpui.

Dependence stage: Commodity .Packaging a awm em .Consumer-te chu product-a innghat anga an inhriat theih nan a bei thin. Brand hlui, brand- hminga thil siam, quality certification mark, leh thil dik tak atanga thutak zawn dan tur instruction te hian consumer-te thila innghahna a tichak thei vek a ni.

Action Phase: A chunga kan sawi zawng zawng hnuah hian consumer-te chuan bungrua lei an tum a, chutiang chuan an lei thei a, an ei zo thei a, consumption process pawh an ti zo thei a ni.