Engtin nge i product packaging design chu customer ten an pawm awlsam zawk ang?

Survey consumer psychology study-a a lan dan chuan consumer-te hian kum, hnathawh, mipa leh hmeichhia, hnam, zirna level, khawtlang boruak, etc. an lei hma leh an lei hnua an danglamna avang hian rilru lam thil buaithlak tak tak an nei fo thin a, consumer group hrang hrang tam tak an hmuchhuak thin. Consumer psychological characteristic hrang hrang. A tlangpuiin consumer psychology hi a hnuaia mi ang hian kan sawifiah thei ang:

1.Seek Beauty Psychology: Economy℃engemaw chen nei thei consumer-te chu a tlangpuiin beauty psychology zawng turin an awm tlangpui a, thil siam dan leh pawn lam bungrua an siam dan tur an ngaihtuah a, thil siam chhuah thiamna (artistic value) an ngaihven zawk bawk. Psychological beauty nei consumer group te chu thalai leh mi fing an ni ber a, chutiang group-a hmeichhia awm zat chu 75.3% vel a ni. Product category-ah chuan, a .Jewelry te packaging a awm em?.

2.Realistic Psychology: Consumer process-a consumer tam zawk chu main consumption psychological characteristics te hi realistic psychology an ni a, thil hman tangkai tak tak chu a pawimawh ber a ni a, thil hman hi a awlsam a, a man tlawm a, a mawi a, novelty mawina leh style of novelty hmel chu tumruh takin a zawm lo ang tih beisei a ni. Realistic psychology neitu consumer group te hi consumer puitling, working-class, housewives, leh tar consumer group te an ni ber.

3.Differentiated Psychology: Psychology hrang hrang nei consumer te hi kum 35 hnuai lam thalai te an ni ber a, he category of consumer groups hian thil leh bungrua style hi a pawimawh hle niin an ngai. Novel, danglam bik, leh mimal tak a ni.Chu chu a packaging-a a pianzia, a rawng leh a graphics te chu fashionable zawk leh avant zawk-garde a ni tihna a ni.Mahse, thil man leh man erawh a sang vak lo. Enkawlna. He consumer group-ah hian naupang kum tling lo leh naupang tê tête chuan an luah tam hle a, an tân chuan a châng chuan thil siam chhuah bungrua chu a thil siam chhuah aiin a pawimawh zâwk a ni. He pawla tel lo non-sconsumer group tlemte tan chuan an packaging design hian an rilru lam mamawh phuhrukna tur "novelty" ziarang chu a tarlang tur a ni.

4.Seking Psychology: Consumer group chi hrang hrangin hming engemaw tak psychology nei se, thil man to tak tak, thil man to tak tak te hi ngaihven rawh{{1} brand hriat hlawh tak takte chungah rinna leh rinawmna nei rawh. Economic condition-in a phal angin, thil man to lutuk ngaihtuah lo mah se, a lei a tum tlat ang. Chuvangin, packaging design atana brand image tha tak din hi product hralh hlawhtlinna kawng pawimawh tak a ni.

5.HERD Psychology: Conformal Psychology Consumer te chuan trend lar tak hi an cater duh a, celebrity style entirnan an zawm duh bawk. Chutiang consumer group-te chuan kum hrang hrang an nei a, a chhan chu media media hrang hrangte chuan fashion leh celebrity-te rilru lam thiltih an tihhmasawn a ni. Hemi avang hian packaging design hian popularity trend chu a hrethiam tur a ni a, a nih loh leh direct-in product spokesperson chu consumer-te’n an hmangaih em em a, product rintlakna pawh a tichangtlung tur a ni.

A tawi zawngin, consumer psychology hi a buaithlak a, hun rei tak-Term orientation a vawng reng tlem hle. A tam zawkah chuan rilru lam thil mamawh pahnih emaw a aia tam emaw inzawmkhawm theih a ni. Psychological diversity zawn a nih avangin product packaging chu design style hrang hrang ang chiah a lantir thei ta a ni.