Humanized Packaging Design-Khawvel Thar Hmalam Hun Hmahruai
Oct 18, 2017
Message pakhat dah la .
Living standards a tha chhoh zel avangin packaging design-a awmte chuan a functionality-ah chauh an nei lo va, packaging of color, structure, materials, etc.-ah te pawh an picky nasa hle a ni.
"Miten design hian dimension pathum a nei niin an ngai fo thin: aesthetics, technology leh economics, mahse, a pawimawh zawk chu, dimension palina: mihring nihna." Chuvangin, tunlai thil siamte packaging design chu packaging structure, packaging materials, hman awlsam, environment humhalh, a bik takin consumer-te tan a ni tur a ni. Hei hi tunlai commodity packaging design a ni a, humanized packaging design-a thil pawimawh tak a ni.
Humanized packaging design tih hi eng nge ni?
A awlsam zawngin, mipui-oriented packaging design a ni a, a tum pakhat chu thil awmze nei leh chi hrang hrang design turin a pianzia, a thuziak, a hming leh aw hmangin a ni.
Tunlai design lam atanga thlir chuan, packaging design-ah chuan mihring design factors ngaih pawimawh zawk a ni. Mr. Li Yanzu chuan, "Thil design tha tak chu eng nge ni? Technical level-ah chuan, market mamawh, aesthetic taste leh tunlaia inthlak danglamna dinhmun dangte chu chatuan rorelna tehfung neih a harsa a, mahse thil pakhat chu chutiang bawk chu a ni a, chu chu, a hmasa berah chuan mipui hlutna a ni. "MR. Lee-a ngaihdan hian mihring ngaihtuahna leh ngaihvenna design community a tarlang a ni.
Hei hian design chu mihring design a nihzia a tilang bawk a, chu chu mi taksa leh rilru mamawh, thil leh thlarau mamawh mamawh phuhrukna tur a ni. Hetiang a nih avang hian mihring leh mihring lam hawia design design-a design thupui ber chu a pum puiin a inziak a ni. Chuvangin, humanization design pawh hi standard inang chiah a thatna leh that lohna design judge a lo ni ta a ni.
Packaging color humanization .
Packaging color atang chuan mihring nihphunga packaging structure leh packaging materials te hian humanized packaging design chu a takin a lantir thei a ni. Packaging design hlawhtling tak chuan targeted appeal chu a tha zawnga hman a tha hle. Communication tihchakna atana information mamawh colour performance hmangin, leh consumer emotional needs to communicate and coordinate, chutiang chuan consumer-te’n commodity packaging an ngaihven a, chu chuan behavior lei turin a fuih a ni.
Color demands leh emotional needs te hian balance an hmu fo thin a, a tam zawkah chuan consumer te packaging vang a ni a, a chhan pakhat hriatthiam a lawm hle. Mihring nihphung rawng (packaging color of human nature) pawh hi kawng tam takah a lang a, chu chuan thil hman man bik chu a tarlang a, chu chu a rawng hmanna atana hman tur a ni a, chu chu taksa chawmtu damdawi sen (red packaging) ang chi a ni, tiin Blue chuan anti-inflammatory fever a ti a, Green chuan analgesic calm a ti a Color image function characteristics, colour image atan red leh black a spicy food, cool drinks te chu blue leh green a ni a, chu chu color image atan a ni Grade hrang hrangah product hrang hrang a awm a, commodity classification function chi hrang hrang a awm a, consumer psychology marketing , aesthetic function leh a dangte a tichak bawk.
Packaging product design, enterprise atanga product, packaging design hian corporate culture image a tarlang bawk. Entirnan: Coca-Cola-a packaging design hian product brand connotation a pe mai bakah Coca{2}}Cola hi corporate culture lantir a ni. Khawvel penetration-a sumdawnna rilru nung, passionate tak chi khat.
Mahse, packaging humanized colour hman chu hriatna hlui hriatthiamnaah a awm reng dawn lo va, chu chu ei leh in industry ang chi, traditional concept, design-na atana ei duhna siam awlsam zawk tur a ni a, mahse, ei tur "interesting" chu blue hmanna atana hmanlai industrial packaging hman dan a ni a "Yi mouth lotus" food pawh hman a ni a, chu chu purple rawng anga ngaih a ni tlangpui a, purple hi hmeichhe rawng, noble, romantic, mipui duh zawng nena inmil, mahse ṭhiante gift the best choice.
Chuvangin, Valentine's Day-ah chuan "Yi Kou Lian" lei tur chuan an nupa tam zawk chu an lei a, chu chu consumer psychology man chu a rawng a ni a, chutiang chuan sales performance tha tak an nei thei ang. Hei hi a chhan hneh theihna tura color vision-a packaging design a ni a, mahse hnehna chang dan pawh a ni.
Packaging structure chu mihring anga siam a ni .
Packaging design hnathawh dan hi a hmasa ber a ni fo thin. Eng ang design design pawh nise, awlsamna principle a pe tur a ni. Designer-te chuan mitdel takin thil thar leh thil thar an zawm ngai lo tur a ni a, chutiang chuan packaging - himna leh rintlak leh awlsamna atana thil tul bulpui te chu an theihnghilh tur a ni. Market-a kan hmuh theih angin packaging - window-type carton, cosmetics, ei leh in leh hmanna dang tam tak kan hmu thei ang. Window-Type carton hian window thenkhat, transparent leh multi-faceted transparent cover form pathum a nei a. A tlangpuiin plastic sheet langtlang tak nena hman dun a ni. Window parts hian goods a entir a, consumer te lei awlsam zawk nan, packaging beauty form add mai bakah, psychological psychological ah pawh consumer te tan chuan package hian fashion hriatna a nei bawk.
He package ang bawkin carton hmun thenkhatah gap hawn a ni a, a nih loh leh attachment dah belh a ni bawk a, powder, granular, massive emaw liquid goods hman tur i siam thei bawk. Carton structure hi diversified theih a ni a, consumer te hman awlsam zawk nan, a inmil tur special treatment atana bungrua hman dan hrang hrang angin. Heng zawng zawng hi tunlai thila bungrua dahkhawmna (packaging) chu a thawk thei mai ni lovin, a structure hi a dik anga ngaih tur a ni.
Packaging materials te chu mihring anga siam a nih dan .
Packaging materials ang chuan: thil chi hrang hrang, a transport process ngaihtuah a, materials hman dan tur a lantir dan chu a inang lo. Paper packaging, metal packaging, glass packaging, thing packaging, ceramic packaging, plastic packaging, cotton leh linen packaging, cloth packaging te ang chi te. Packaging design-ah chuan thil leh thil man hrang hrang consumer group hrang hrang angin, thil chi hrang hrang thlan dan tur, structure hrang hrang design tur awm dan.
Tunah hian a bik takin carton packaging hi packaging material hrang hrangah hman lar ber a ni. A rit lo va, a inthlak danglam thei a, siam awlsam, pholan, phurh, inventory leh processing, leh man tlawm tak, thil chi hrang hrang humhalhna atana tha leh hman lar tak a ni.
A tawi zawngin, tunah chuan mihring nihphung trend-a color/structure-ah chauh ni lovin, packaging materials-ah chuan mi tam zawk-oriented a ni tur a ni. Design humanization hi nakin lawka design leh a tawpah chuan tih theih loh tur a ni ang. Mahse, humanization design hi rational leh functional premise design-ah a innghat a, scientific structure of rational and reasonable functionality chu a hnutchhiah a, mihringte chu a tawp thlengin an kal ang a, a tawpah chuan mihring nihphung nen an inkalh ang. Hei hi phuhruk tur a ni a, mihring mamawh hi packaging design tum ber a ni.
Mihring design concept tihhlawhtlinna chu tunlai design-a thil mamawh sang-chu a ni. Design zawng zawng ang bawkin packaging design pawh hian "human nature" leh "humanistic care" an inject a ngai bawk. Tûn laiah chuan mihring leh thil zawrh inzawmna chu supply leh demand chauh ni lovin, identity, communication, leh a dangte inzawmnaah pawh a innghat a ni.







