Packaging strategy pasarih chuan i product chu a ti langsar hle!

Product packaging hi marketing lama ralthuam chak tak a ni. Chuvangin, enterprise-te chuan packaging design an kalpui hunah packaging strategy dik tak an thlan a ngai a ni. I reference atan hian common packaging strategies engemaw zat a awm a:

1. Chutiang bawka packaging strategy .

Chutiang bawkin packaging strategy chuan enterprise siam leh hman dan chi hrang hrang, packaging-a thil chi hrang hrang, pattern, color, emaw common characteristic dang emaw ang chiah a kawk a, chuvangin packaging lan dan zawng zawng chu a inang vek a, hei hi thil siam ang chiah a nih thu awlsam taka hriat theih hmangin, he strategy-a a thatna ber chu:

a) Packaging design man hi a tlawm thei ang.

b) Enterprise te momentum a tipung thei a, an hmingthatna pawh a ti tha thei bawk. Uniform product packaging series chuan consumer-te chu visual impact nawn leh avanga hrehawm an tih phah ngei ang a, deep impression an siam ngei ang.

c) Product thar listing a awm a, chu chuan company hmingthanna awmsa chu a hmang tangkai thei a, chutiang bawkin packaging ang chi hmangin, chutiang chuan product thar hian market-ah hmun a chang nghal vat thei a ni. Quality level inang nei product-ah pawh hetiang package hi thlan a ni a, chu chu product-ah siam a ni lo.

2. Grade packaging hmanga thil tih dan tur .

Level packaging strategy tih hian enterprise product siam leh kalpui dan a kawk a, hei hi packaging hrang hrang kalpui dan quality hrang hrang a nih dan azirin a ni. High{{1} tawp, mid-range, low-grade products te chu hawn a ni a, a inmil tur packaging hman a ni a, chutiang chuan hman tur product man chuPackaging tha tak tak a awm bawk..

3. Integrated packaging .

Integrated packaging, a nih loh leh a .Packaging chi hrang hrang .. Packaging thlawptu chuan, enterprise te chu thil chi hrang hrang nena inzawm, packaging container-a inzawm, hralh chhuah laiin an hmang dun a ni. He consumer te tan hian lei, phurh, hman leh enkawlna hian a remchang a, mahse enterprise te tan pawh a tha hle a, hralhna a tizau a, thil thar a tisang a, chu chu tooling box, in lama damdawi box chi hrang hrang, treasure chest, cosmetic box, etc te hi integrated product a ni.

4. Re-Packaging strategy hman dan tur .

re-Packaging hmang la, 1000 tia hriat a ni bawk ang.Multi-Packaging hmang tangkai rawh ., tih hian a hmangtuin a bungrua a dah zawh tawh chhunga a bungrua dahna a kawk a, a bungrua dahna container chu a hman chhunzawm theih a ni a, a bul tanna chu a lei theih a, thil dang atan pawh hman theih a ni. Chutiang a nih chuan, original loaded biscuits zero copy-na atana hman oil bottle te, candy dah theih te pawh, stationery debris dahna atan pawh hman theih a ni a, etc., he strategy hian a hmangtuin a lei chungchanga a ngaihvenna a hip theih nan a pui ang a, mahse a lei nawn leh theihna tur chu advertisement effect a nih theih nan a pui thei bawk ang.

5. Freebie packaging hmanga thil tih dan tur .

hei hi tuna ramdang market a ni a, more .Packaging lar tak tak .Strategy, tunlai kan market-ah hian tihpunna hman dan. He strategy hi product packaging container-a sumdawnna a ni a, chu chuan interest lei tur a hip theih nan thilpek engemaw zat a dah belh a ni. children’s toys, candy leh thil dangte chu comic book, word card, sticky, cosmetic packaging coupon hmanga package-a dah, thilpek chi hrang hrang engemaw zat avanga chau. Goods package thenkhat lottery ticket, lawmman dawng hnuah pawh lawmman pek theih a ni; Chutiang chuan leh chuvang chuan a tam hle.

6. Reform packaging strategy .

Reform packaging strategy hian thil siam leh market inthlak danglamna chhanna atana packaging design siamthatna a kawk a ni. Tunlai market management-ah chuan commodity packaging tihchangtlunna te, chutiang bawkin product ngei pawh siam that te, market marketing a thawk tur a ni a, chu chu approximation neia thil siam ang chi inner quality, leh market a free loh chuan, packaging design a ni mai thei em? Mi lar lo tur chuan packaging thlak danglam hi kan ngaihven tur a ni a, innovative packaging kan rawn luhtir tur a ni a, hei hian sales performance tha tak a siam thei a ni. Chutih rual chuan market-ah a awm tur a ni a, information collection close packing-ah performance tam zawk, product packaging tihchangtlun zel, a hun taka material thar hman, technology thar, modelling thar design, packaging functions play tur packaging thar leh danglam tak siam tur a ni. Dik tak chuan, hei hian packing-a note thlak hian hralhna a tipung thei a nih chuan, thil zawrh (immanent quality of commodities) pawhin a siam \\hat reng tur a ni tihna a ni lo tih chu a dik a ni, a tlem berah chuan hman tur mamawh phuhrukna tur ni mah se, a bulpui ber a ni.

Packaging Strategy thlan dan pawimawh ber:

Product packaging hnathawh chu product ngei pawh humhim a ni a, consumer te hman awlsamna tur te, products siam mawina tur te, products added value leh sales promotion tihpunna tur te, etc. Reasonable product packaging strategy hian enterprise-te product marketing activities-ah nghawng pawimawh tak a nei a ni.

A hnuaia point hrang hrangte hi ngaihven rawh:

(1) Package shape thlak dan tur pawimawh tak takte chu chhinchhiah rawh. A tlangpuiin, packaging lan dan chu product geometry nen a ni a, mahse a then phei chuan ngaihtuah bik a ngai a, chu chu a bik takin products chhungril mawina a lantir tur a ni a, company te chuan pawn lam atanga thil siam chhuah an thlak a ngai a, etc. Enterprise chuan a original packaging a thlak a ngai a nih chuan consumer te hman dan leh hman dan a hriatthiam a ngai a ni. Chu chu a inhnial em? Tin, consumer-te line of sight pawh ngaihven rawh, i launch .Circular-a dah a ni.Consumer identity a ni em? Engvangin nge flat emaw square package emaw i duh.

(2) chhungkaw bungrua hman emaw, .Mimal packaging 1.1.tih awmzia chu product item zawng zawng chu a chi khat emaw, a ang chiah emawa pack vek a ni tihna a ni. Hei hi a hlawkna chu packaging design leh printing cost tihtlem a ni a; Product project pakhat tihhmasawn hian advertisement senso tihtlemtu product dang a thlen a; Product project hlawhtling tak tak hmanga product project dang hralhna tihhmasawn nan pawh hman theih a ni .Mahse, a chhiatna chu product pakhat emaw a aia tam emaw a kal sual a nih chuan product project dangte chungah nghawng a nei dawn a ni. A hranpaa package a nih chuan packaging leh promotion man a to hle ang a, mahse product project harsatna avang hian product project dang ah knock-in a nghawng dawn lo. Hei hian company te chu marketing goal leh marketing risk atanga thutlukna siam a ngai a ni.

(3)Collective packaging .tih chu pawm a ni. He package khatah hian packaging line chu a kaihhnawih product a ni a, chu chu package a ni. toothpaste leh toothbrush packaging ang chi te; Cosmetic packaging pawl khat an awm dun a. Packaging hian combination a thatna a nei a, chu chuan enterprise hralhna a tipung thei a, a kaihhnawih thil lei ngai customer te tan, enterprise lei atanga thil lei tur chauh ni lovin, a tam zawk chu enterprise atanga thil tlemte lei tur a ni. Product hrang hrang an lei dawn chuan customer te chuan company thil siam chu an lei tur a ni. Customer-te thilpek lei nan pawh a insiamrem bawk.

(4) Multipurpose packaging 1000 a ni.A packaging chu thil siam chhuah emaw hman emaw hnuah thil dang atan hman theih a ni tihna a ni. Damdawi bottle chu water cup atan a nih chuan, handbag atan plastic bag a ni. Multi-Purpose packaging hian packaging chu long-Term Advertisement role a play thei a ni. Customer te chu man tlawm leh lei duh man tlawm tak siam rawh.