Tunlai packaging design-a color element hman dan .

Consumer-te chuan thil leiah, a hmasa berah chuan a rilru a awm a, chutah chuan a lem a ni a, second 20 chhunga thil nena inzawmna hmasa ber, a rawng sense 80%, 20% sense of shape-ah chuan, a kaihhnawih zirchiannate chuan colour hian pioneering momentum a nei tih a tarlang a ni. Packaging design of goods, graphics leh text te hi color coordination-ah a innghat a, a danglamna chu, color hi packaging design-a pawimawh ber a ni a Commercial packaging design a nih angin, colour hi thil hmuh theiha nghawng a neih zawk avangin, consumer-te lei duhna chuan direct-in nghawng a nei ang. Chu rawng inang chuan hmun hrang hranga mi te chu habitual association hrang hrangah a siam ang a, chu chuan hmangaihna leh huatna rilru hrang hrang, emaw, a kalh zawng pawh a thlen ang a, chuvangin, packaging design hlawhtlinna chu a tam zawkah chuan, tualchhung nunphung leh aesthetic-te rawng leh aesthetic-ah pawh a innghat a, chu chu, tunlai Chinese packaging design-a traditional color-te hman dan tur leh re-application-ah hian thutlukna siamtu a ni. Tunah chuan packaging colour design chu thil man to tak tak, intuitive clue-a teh turin mipui an ni ta. Packaging design-a design element angin color hi ngaihthah theih a ni lo.

1 Package Color Design a nihna bulpui ber .

1.1 Tunlai packaging design-ah hian color element hi entirna a ni.

Color hrang hrang hian mi psychology leh physiology-ah nghawng hrang hrang a nei ang a, chu chuan contagious power hrang hrang a thlen ang. Mite chu rawng atanga rawng hrang hranga kal leh kal zel dan subjective feelings a awm a, rawng chi hrang hrang chuan mi vision chu℃hrang hrangin a tichak a, mi rilru lam a ti a, chutiang chuan miten feeling leh association hrang hrang an siam chhuak thei a ni. Hei hian packaging designer te tan design basis zau tak leh performance technique hrang hrang a pe a ni. Packaging design-ah chuan thil chi hrang hrang, thlum tak tak, taste te chu i ngaihtuah thei ang. Entirnan, a thlum lam hawi chuan pink, orange leh a dang rawng dangte chuan mi chu mi thlum, purple, brown tak tak, mi rilru na, bright red te chu spicy takin an hre thei ang. Taksa hriatnaah chuan, sen, orange, yellow symbol of warmth, blue, purple, blue-green hian mi chu cold feeling a siam thin. Entirnan, thil siamte chu orange-a dah kan hmuh hian orange juice drinks, orange can leh thil dang kan ngaihtuah thin. Orange tui in tur kan hmuh chuan orange rawng leh sour leh sweet feeling a rawn lang leh ang. White milk ads hi en la, milk leh a dangte hi han ngaihtuah teh. Chuvangin, designer-te chuan rawng awmzia entirna awmzia hriatthiamna thuk tak an nei tur a ni a, a bik takin packaging design-ah chuan colour-a rawng lem chu vawng reng turin ngaihven tur a ni.

1.2 Tunlai packaging design-a color elements te chu a larna leh a hnam nihna nen .

Psychology-a rawng inthlak danglamna (visual change of color) hi a buaithlak hle. Kum, geography emaw, mimal rilru lam emaw a zirin a danglam a ni. Ram hrang hrang leh hnam hrang hrangte hian an khawtlang dinhmun, sum leh pai dinhmun, nunphung, hnam dan, nunphung leh tih dan leh thilsiam boruak avang hian rawng hrang hrang an nei a ni. Hnam leh hnam hrang hrangte hian rawng awmzia chungchangah hian hriatthiamna inang lo tak tak an nei tih hi sawi theih a ni. Entirnan, Tibet mite chuan white chu noble color atan an hmang a, light yellow leh green an hmang lo. Manchu mite hian yellow, purple leh blue an duh a mahse white wait hman loh tur. Tonal design hian heng hnam dan kalphungte hi a huam vek tur a ni. a product lar tak siam theih nan. Chinese hnam hi hnam beisei nei tak an ni. A famkimna, festivity leh harmony-a culture features te sawi chhuah hian, main colors te chu red, yellow-green leh gold colors hmanga packaging a tha hle. Khawchhak lamah chuan Yellow hi a danglam a, a eng a, khawthlang lam Kristianna erawh chu mualphona anga ngaih a ni thung. Khawthlang rama indona chhinchhiahna atan red inthawina. Islamist-te chuan yellow leh green ang maiin an hua a, .

Aigupta mite chuan Blue Devil an duh a, green ang maiin; Paraguay hian a tlangpuiin rawng hring tak tak a duh a, mahse ram chhunga political party lian pathum, red, dark blue, green color-a thil tum chu hman a fimkhur hle a French Taboo Green Carpet, vuina hun chhunga ram chhunga thing chi hrang hrang awm dan-chuan. Chuvangin, ram leh bial zawng zawng hian rawng an hmangaih a, an taboo tih hi kan hriatthiam a ngai a, a bik takin colour products packaging-ah chuan ram dinhmun nena inmil turin ngaihven tur a ni. International market-a thil awmte inelna tihchangtlunna tur. A rawng lar tak hian a hun lai tak, colour lar tak tak hun lai a kawk a, chu chu mipui ngaihven hlawh tak hun a ni a, a rawng pawh a inang lo hle. A tlem berah chuan market consumption-ah hian kaihhruaina tha tak a nei a ni. International market-ah chuan, a bik takin Europe, United States, Japan leh Hong Kong ang chi consumption market sang thenkhatah chuan. Popular color sensitivity, effect nasa zawk. Hriat tur chu designer-te chuan mitdel takin fashion hi an zawm tur a ni lo va, mahse rigid takin color design an hmang tur a ni lo. Anni chuan hun laia thil thlengte, international situation, market leh economy te ang chi, mi rhythm leh emotion mamawh chu an thlak danglam a, an siamrem tur a ni. A rawng packaging tha tak design tur chuan.

1.3 Tunlai packaging design-a colour elements hian a mizia a nei ve tho .

Information thlirna atang chuan, product information rang taka thlen theihna tur color packaging hman hmasak ber, a pahnihnaah chuan market information inrawlhna tur venna atan. Chumi atan chuan packaging design-ah chuan, a chang chuan "shelf impact" atan chuan "perverse" special practices i hmang thei bawk. Oolong Tea Box ang chi, mi thenkhat chu black lama inthlak, international market-ah result tha tak tak an dawng a ni. A chhan chu dark green, brown-a tea packaging market-a khat chu, rang takin black package-in a rawn lang a, natural takin visual center a lo ni ta a, chu chu bungrua hralhna tihhmasawn nan a ni.

2  Col col a ni a.A nih loh leh Elemen .Ts in China rama tunlai packaging design a siam a ni.

Packaging color design, color brightness hrang hrang, thianghlimna, hue of the organic combination of form a visual image. Stimulation leh emotional, emotional infection a pe a, chu chuan consumer-te chu bungrua bungrua ngaihtuah a, thil lei leh lei duhna a tichhuak thei a ni. Packaging design-a color elements design leh hman dan chiang tak chuan a hnuaia principle pawimawh tak takte hi a hriatthiam a ngai a ni. A hman dan tur dik taka hman a nih chauhvin an packaging design-ah hian color elements te hi hman theih a ni.

2.1 foCUS on the color elements in the packaging design of the overall --- Packaging design key hlawhtling tak

Packaging design-in nghawng a neih dan chu a tawpah chuan a rawng hian a lantir a ni. A rawng zawng zawng hi package pakhat handling overall leh aspect pahnih a shelf impact-ah a lang chhuak a ni. Packaging Art Design Color chu a theih ang anga eng leh thianghlim, awlsam, solid color contrast aiin color mixing aiin, color aia tlem zawk eye-catching, can use two sets of color hian color set thum a hmang ngai lovang. Packaging design-a colour elements integrity ngaihtuah hi packaging design hlawhtling tak neih theihna tur a ni.

2.2 Packaging design-a color element langsar tak takte chu ngaihtuah rawh --- Packaging design hlawhtling tak awmna hmunpui

Consumer-te’n hun rei lote chhunga an hmuh theih emaw, an lei theih nan emaw, product chu a rilru hneh thei tur siam tur chuan, packaging design-a color visibility tihchak a ngai a, mit chu kan ngaihven tur a ni-catching color elements in the packaging design. Simple leh concise, clear color, high purity color hman dan hi chhinchhiah la, chutiang chuan packaging colour more eye-catching, hriat awlsam zawk a ni ang. Hei hi package design hlawhtling tak neih theihna atana thil tul hmasa ber a ni.

2.3 Memory-a packaging design-a color element-te ngaihtuah rawh --- Hlawhtlinna atana packaging design basis

Facts chuan eye-catching leh bright leh attractive, charismatic, competitive colors awlsam zawka hmuh leh hriatreng theih a nih thu a finfiah a ni. Designer-te chu packaging design-a rawng hrang hranga siam, a hmasa berah chuan a awlsam leh thui tak siam turin, monochrome hian hue uniform a siam thei a, hriatreng a awlsam a dawtah chuan hue contrast, brightness contrast leh purity contrast te rational use a awm a, chutiang chuan colour effect chak tak a awm thei ang. Moderate contrast hian a rawng chu a tifai thei a, level a tifai thei bawk. A ngaihnawm leh hriatreng awlsam tak a ni. Chu bakah, primary colour leh interstitials hman hi recognition leh memory tihchangtlun nan rational takin hman theih a ni bawk. Memory packaging design-a color elements te chu Power Foundation-ah an dah lut a.

 2.4  fOCUS on Color Elements in the Packaging Design Coordination --- Packaging design hlawhtlinna atana thil pawimawh tak

Color hi packaging function tum atanga ngaihtuah a ngai a, color aesthetic rules hmang fo turin ngaihven a ngai. A packaging chhan ber chu color tone a khat a ni. Packaging color tur chu ruat la, thil chi hrang hrang color image ngaihtuah tur. A châng chuan a thil siam lem hian a rawng lian ber berte packaging a tichiang ṭhin. Product content packaging atanga a lan dan chuan nature to consider the coordination of packaging colors, packaging property te hi thil awm dan nen a inmil lo thei lo.

3 Thutawp .

Material life modernization lama hmasawnna sang tak a awm tak avangin miten product packaging rawng aesthetic taste an nei nasa hle a ni. Chuvangin, designer-te chuan product packaging color siam dan dan chu an thiam tur a ni a, chu chuan product packaging-te chu a hun laia a nihna danglam tak a siam a ngai a ni. Packaging design-ah chuan packaging design-a color element-te integrity ngaihven tur a ni a, eye -packaging design-a color elements awmte chu ngaihven la, packaging design-a color element-te chu ngaihven la, packaging design coordination-a color element-te chu ngaihven rawh.